GOOD COACH BAD COACH

Build A Practice Where You Belong

Do you feel trapped in a win-lose situation with your coaching business? Win clients but lose yourself or stay authentic but struggle commercially. Something needs to change, right? The biggest obstacle to your success isn't your knowledge, experience, or number of clients it's the way you show up as a coach.

Coaching is a status game. You desperately want to stand out, yet to get picked, you feel you need to fit in.

When Simon Harling, an accomplished Athletic Entrepreneur with years of pro-sports experience, opened his dream 10,000 sq. ft. facility, he thought he had everything a good coach needs. He had the qualifications, elite athlete endorsements, and the perfect platform. But as commercial pressures blurred the lines, he struggled to excel at either, and his venture failed.

This is not a traditional coaching guide. It's a coaching manifesto born from struggle. Good Coach Bad Coach reveals that our relationship with success and failure is the key. When we change that relationship, it changes what we do and how we do it.

It can feel impossible to disentangle your passion from the relentless commercial pressures of running a coaching practice. BUT Harling's framework shows you how to craft a powerful professional narrative by answering just four essential questions:

• Who are you?
• What is important to you?
• What do you want to focus on?
• How do you want to show up?

WHO THIS BOOK IS FOR

Sports coaches building sustainable businesses

Gym owners creating coaching cultures

Freelance instructors, trainers, and athletic entrepreneurs

Youth and grassroots coaches seeking coaching philosophy beyond tactics

Coach developers and mentors in coach education and professional development.

Inside, you will find compelling case studies, practical frameworks, and powerful maxims to guide your path to becoming the coach that you want to be.

This isn't a book for coaches who want to be somebody; it's for coaches who want to do something meaningful.

The alternative is to perpetually fit in and try to stand out—a path that is no alternative at all.

I belong here. That’s the fight for you and me. That’s the fight of the Athletic Entrepreneur.

Ready to build a practice where you belong?