Chinese Retailing Overview

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China’s entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China.

Impact of WTO Entry

The book also discusses the deep impact of China’s entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China’s transitional economy.

Author and Case Studies

The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well. Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China.

Focus on Wal-Mart

Wal-Mart’s business model, internationalization, and operations in emerging markets, particularly in China.