Introduction

Global virtual teams have become essential in any organization in the past decade, but communication, cultural, and coordination issues often affect their performance. Trust is essential for team success, especially in global virtual teams. This book explores how leadership can establish and maintain trust in global virtual teams to improve cooperation and performance. It suggests that leaders should invest in trust by realizing the ethical focal point ‘do no (illegitimate) harm’ realized by showing respect, providing orientation, setting framework conditions, and acting as role models with trustworthy behavior and consistent communication.