Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain environment.

Drawing on ground-breaking research into adaptive strategy, this book introduces compelling tools to help design responsive strategic organizations by cultivating global strategic democracy. Written by two leading scholars, this book provides models to inform strategic decisions through the aggregation of frontline information.

With a wealth of illustrative case examples supplementing unique research, this text is essential reading for students of strategic management and provides illuminating insights for the reflective practitioner.