Global Corporation

£71.99

Global Corporation

Sustainable, Effective and Ethical Practices, A Case Book

International business Sales and marketing management Sales and marketing

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Language: English

Published by: Routledge

Published on: 19th December 2013

Format: LCP-protected ePub

Size: 3 Mb

ISBN: 9781317828792


This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors bring together in this book examples of how some firms got it right. Certainly, there is no claim that the companies in these case are perfect; some of them may have histories that include questionable practices. But, these are companies that work to foster trust, both internally and in their relationships with customers, suppliers, shareholders, and the communities in which they operate.

The book is not, however, merely a descriptive iteration of effective corporate conduct. The editors conclude with an analysis of frameworks for corporate and managerial ethical decision-making - frameworks that help to establish models for best practices. These frameworks then can be generalized and applied to other corporate situations, and replicated by other companies in their search for excellence and the resulting avoidance of misconduct.

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