Give Yourself a Nudge

£18.99

Give Yourself a Nudge

Helping Smart People Make Smarter Personal and Business Decisions

Psychological theory, systems, schools and viewpoints Behaviourism, Behavioural theory Occupational and industrial psychology Cognition and cognitive psychology Behavioural economics Business and Management Management decision making Organizational theory and behaviour

Author: Ralph L. Keeney

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Language: English

Published by: Cambridge University Press

Published on: 23rd April 2020

Format: LCP-protected ePub

Size: 3 Mb

ISBN: 9781108803984


Introduction

The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions.

These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers.

Key Concepts

The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred.

We all can improve our decision-making and reap the better quality of life that results. This book shows you how.

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