Fundraising Management in a Changing Museum World

£29.99 £34.99

Fundraising Management in a Changing Museum World

Museology and heritage studies Cultural studies Management accounting, bookkeeping and auditing Business strategy Sales and marketing Non-profitmaking organizations

Authors: Kate Brueggemann, Donna McGinnis

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Collection: Routledge Guides to Practice in Museums, Galleries and Heritage

Language: English

Published by: Routledge

Published on: 6th December 2023

Format: LCP-protected ePub

ISBN: 9781003814443


Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change.

Drawing on the authors’ extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process.

Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.

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