Introduction

This reader-friendly book attempts to comprehend all the scattered and diverse understandings of Contemporary Management Thought in a systematic and structured manner into a nutshell. It will enable the reader to take a leap jump to the current frontiers of the turbulent and dynamic business world today.

Chapter 1: Modern Business Parameters

The first chapter comprises an in-depth analysis of the four parameters that govern modern business; Uncertainty, Ambiguity, Paradox and Chaos. Despite the fact that business executives fear and resent to deal with such realities, exponential financial gains can be made within very short periods by exploring the enormous business potential and emerging opportunities associated with them.

Chapter 2: The Significance of Knowledge

The second chapter deals with the significance of knowledge in modern management with numerous value additions, supplemented by examples.

Chapter 3: Paradigms

The third chapter on Paradigms, a buzzword in modern management, encapsulates all the existing concepts with a new philosophical interpretation. Also, it highlights the missed opportunities owing to paradigm shifts and paradigm blindness and the need to redefine the corporate mission from an end-use perspective, rather than from the conventional end-user perspective.

Chapter 4: Industrial Revolution and Strategy Evolution

The fourth chapter identifies a global process error and summarizes the entire industrial revolution from a strategy evolution and transformation perspective.