Public relations has always been an essential part of doing business

which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts.

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge on how to:

• Build your own in-house PR team
• Provide effective interviews
• Score great media coverage gratis with just a few easy steps

You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside firm could ever have. So stop wasting money and take the reins yourself.