Introduction

For generations, we’ve only asked business to deliver profits – but not anymore.

The New Demands

Consumers and employees are demanding that business deliver social value as well as financial value, yet our companies are ill-equipped to successfully attempt this critical pivot.

How This Book Helps

If you want to put profit to work for purpose, this book will help. Find out how you can help your company become a vital force for good by delivering on its “purpose-for-others” through an authentic brand and hopeful culture... and inspire others to join you.