Creating awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications

Engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You’ll learn the best practices for:

Mastering ad specifications and production

Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions. Using ActionScript to save development time and implement team standards.

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com