£17.99
Find a Niche and Scratch It
Marketing Your Congregation
Introduction
Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual.
About the Book
In this book, Robert Perry takes what Jesus and others have done intuitively—niche marketing—and provides a framework for applying those principles in everyday practice.
Convinced Principles
Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.
