From humble beginnings in Perth in the early nineteenth century

Matthew Gloag established a thriving whisky business that found favour with the royal household and the Scottish public alike. The family business he established struck gold in 1896 when they created The Famous Grouse - a blended whisky that became a national favourite.

Through innovative and entertaining marketing campaigns it has developed into a much-loved and bestselling brand. Celebrated whisky writer Charles MacLean has been granted unique access to the company archives and granted interviews with surviving family descendants and compiled a fascinating story rich in anecdote and social historical commentary. Illustrated throughout in full colour.