Introduction

When was the last time you heard about Mark Zuckerberg, Elon Musk or Richard Branson? If you are like most people, you are told about the heroes of entrepreneurship every day. While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary – research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies entrepreneurship as something that can be measured and understood. Using the analogy of a board game and illustrative examples, the book teaches you the fundamentals of entrepreneurial life.