Entrepreneurial Behaviour: Unveiling the Cognitive and Emotional Aspects of Entrepreneurship

provides a range of scholarly explorations of how decisions permeate the success of entrepreneurial ventures throughout their life cycle. This bridges the gaps in current research on entrepreneurship and innovative behaviours with decision making and negotiation. The success, longevity, and survival of SMEs are deeply linked to the effectiveness of individual decision-making processes, and established firms need to develop an entrepreneurial decision-making processes to maintain competitive advantages in a continuously changing and increasingly turbulent environment.