Introduction

If no one's paying attention, it doesn't matter what you're saying. In today's fast-paced world, we tend to rush through interactions without building genuine connection. Whether it's ignoring the receptionist or breezing through sales conversations, our engagement muscles have become weak. This 'engagement gap' is widening as technology reduces our need to interact with others, while our attention is constantly fragmented by digital distractions.

The Cost of Inattention

But the opportunity cost of not engaging can be steep, both personally and professionally. This book is designed to help you bridge the engagement gap by teaching you how to command attention and deepen connection. Whether you're trying to keep your prospect's attention during a sale, presenting content in a boardroom or trying to motivate your teams, discover how to get more out of every interaction.

About the Author

Anders Boulanger CSP is founder and CEO of Engagify, a company dedicated to rehumanizing business through engagement. After spending thousands of hours engaging with people at events around the world, he has codified engagement and now trains teams on how to deepen connection and command attention.