£169.99
Encyclopaedia of Entrepreneurship Management Volume-3
Introduction
This encyclopedia introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs.
Topics Covered
The challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt equity and site and location considerations.
Target Audience
For any person interested in owning, operating, and managing a small business. This encyclopedia highlights the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology, and from different business disciplinary bases such as marketing, finance, and strategy.
Focus and Perspective
The overall focus of this set is on entrepreneurial activity, rather than specifically small or family-owned business, and it favors research articles over those that deal purely with practice. The drive to understand technology venturing has frequently been associated with boom times.
Intended Readers
Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at DMS, MBA levels will all find this a hugely valuable text through study and working life. These books are also a handy reference for entrepreneurs and managers of small businesses.
