Overview

This Encyclopaedia contains a thorough analysis of the external influences that affect business activity. Theory is backed up by a wealth of statistical data, commentary, and mini case studies.

This encyclopedia contains three books that are divided into themes, which have a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business.

This volumes offer an accessible approach to the subject area with a strong focus on the business rather than purely an economic context. The style is practical and case study led rather than theoretical and academic.

Practical Implications

The practical implications of the business environment, outlining the key environmental influences (economic, social, legal), serve as an aid to developing an appreciation of business strategy at every level.

Target Audience

This Encyclopaedia is designed to cater for all students studying: an undergraduate or postgraduate module in the business environment area, and the new Managing in a Strategic Business Context module.

Global Perspective

A global perspective prevails throughout, and students will appreciate the characteristics and prime features of the competitive, economic, legal, political, social, technological, and ecological environments, and their influence on organizations both now and in future scenarios.

These books also stress that these elements of the environment are interconnected and offer an integrated approach.

Teacher's Manual