Encyclopaedia of Advertising

is intended especially for all those persons related to the field of advertising and allied fields. Inessential tool for students, undergraduates and students of related disciplines, this dictionary offers clear explanations of concepts and processes, and the broadest coverage of the subject, covering all aspects of advertising. This will be an indispensable reference aid for professionals in the field, hobbyists, students, or anyone interested in advertising. Completely updated, this volume contains over 20,000 terms, phrases, acronyms, and abbreviations from the ever expanding worlds of Advertising. Specially covered is the field of electronic and internet advertising. From the basic elements of theory to the most cutting-edge technology, all is explained in this volume.