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Email Marketing
Understanding the Importance of an Opt-In List
You finally realize that you need a good opt-in list. After reading countless articles and seeking expert advice and having read many success stories of people creating a small fortune with opt-in lists, you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the T, and you still weren’t able to make a profit.
In fact, you may be losing money. You might be hiring writers to help you out, or there are some expenses incurred. Even if you have a big list, only a very small percentage actually buys from you, and you’re still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
Common Mistakes and How to Rejuvenate Your Venture
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This is not the case. Just because you wrote to people from the list doesn’t mean they are going to buy instantly.
Here I will offer more advice: for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
Building Trust and Providing Value
Get your customers to trust you and your products first. Just launching your opt-in list will not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site.
Try to put forums first to gain knowledge about your customers, their wants and needs, and target those wants and needs. Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust
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