Through object-based case studies of garments from the ancient past through to the 21st century, Margaret Maynard reveals the countless ways the temporal is woven into our attire.

From the physical effects of age on garments to their changing cultural significance, time and fashion are inextricably linked. Every garment has its own pace and narrative, and every dress practice is rich with temporal associations: wearing time in the form wristwatches, marking key moments in time from marriage to death, defying time with beauty products, preserving and re-imagining time through vintage, and concepts of timeless and classic styles.

This ground-breaking book presents a complete rethinking of the study of global fashion history, revealing the complex nature of changing fashion when viewed through the lens of time and challenging Eurocentric approaches such as the periodization of style and the arbitrary division of western and non-western fashion. Fashion in Time is essential reading for students and scholars of fashion and dress history, material culture studies, cultural anthropology, archaeology and related fields.