What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

Fundamentals

covering eight big topics like what is method?

Global Perspective

reflected in case studies of media research in Asia, Africa and South America

Practical Examples

on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes

Contemporary Issues

like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.