£13.99
Doing Business in Russia, Volume II
A Concise Guide
Russia as a Global Power
Russia is a major economy and important power in the global political-economic landscape. Following the dissolution of the USSR, Russia has become a premier global marketplace despite remaining enigmatic and challenging.
Purpose of the Book
The book serves as a concise guide in understanding Russia from an international business perspective. It explores strategic issues, drivers, constraints, costs, and risks of international expansion and includes analytical tools, practical applications, sources of information, and assistance in international business research.
Economic Profile and Opportunities
These are supplemented by analysis of Russia’s macro-economic profile, drivers, strategic strengths and weaknesses in the comparative context, including its international market attractiveness and opportunities for U.S. companies.
Industries and Regional Focus
The book examines Russia’s main industries, their profiles, trends and business attractiveness, trends, and marketing strategies. The discussion of Russia’s regions covers regional subdivisions and economic profiles with the focus on Moscow, the leading economic region.
Small Business and Entrepreneurship
The book also covers the drivers and trends of the Russian small business sector and entrepreneurial business venturing.
Russian Culture and Business Practices
Despite the onslaught of capitalism, Russia retains its relationship-driven culture. The book provides insights by evaluating the determinants of Russian culture, its national profile in major global cross-cultural studies, and practical cultural applications in business, negotiations, and communications.
Pedagogical Features
The book’s pedagogy includes skill development exercises and cases on doing business in Russia.
