Digital Services in the 21st Century

£99.95

Digital Services in the 21st Century

A Strategic and Business Perspective

Media, entertainment, information and communication industries Electronics and communications engineering Communications engineering / telecommunications

Authors: Antonio Sanchez, Belen Carro

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Language: English

Published by: Wiley-IEEE Press

Published on: 11th May 2017

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781119314912


Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.

Includes services, underlying technologies, and internal capabilities for social network advertising

Covers market dynamics that determine the successes and failures of service offerings

Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

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