Digital Entrepreneurship

£46.99

Digital Entrepreneurship

Economics Research and development management Business mathematics and systems Sales and marketing

Author: Jonathan Allen

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Language: English

Published by: Routledge

Published on: 11th February 2019

Format: LCP-protected ePub

Size: 2 Mb

ISBN: 9780429014697


Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

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