Dictionary of Marketing

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Dictionary of Marketing

Over 6,000 terms clearly defined

Language: reference and general Reference works Sales and marketing

Authors: A. Ivanovic, Peter Collin

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Language: English

Published by: A&C Black Business Information and Development

Published on: 20th November 2014

Format: LCP-protected ePub

Size: 320 pages

ISBN: 9781408102138


Introduction

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English.

Entry Details

Each entry has a part of speech, a note on grammar, and an encyclopaedic commentary.

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