Development Report on China's New Media

£109.50

Development Report on China's New Media

Media studies Sociology Sales and marketing

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Collection: Research Series on the Chinese Dream and China’s Development Path

Language: English

Published by: Springer

Published on: 7th March 2017

Format: LCP-protected ePub

Size: 632 Kb

ISBN: 9789811036835


In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

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