Introduction

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance.

Perspective and Approach

It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice.

Value and Insights

Developing Winning Brand Strategies adds significant value by providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria, enabling management to make informed strategic decisions.