Designing Emerging Markets

£119.50

Designing Emerging Markets

A Quantitative History of Architectural Globalisation

Architecture History: specific events and topics History of engineering and technology

Author: Giaime Botti

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Collection: History

Language: English

Published by: Springer

Published on: 22nd May 2023

Format: LCP-protected ePub

ISBN: 9789819915521


Overview

This book offers a unique glance into the process of globalisation of the architectural practice during the last three decades through the lenses of innovative methodologies in architectural history based on quantitative data.

Focus Period and Regions

Focusing on the golden age of globalisation (1990-2019), it investigates the transnational work of more than one thousand architectural firms of different business models from Europe, North America, and the Asia-Pacific in a broad sample of emerging markets: Mainland China, South-East Asia, India, the Persian Gulf, Sub-Saharan Africa, Russia and Kazakhstan, and Latin America.

Thematic Exploration

In the book, different thematic geographies are presented to explore the global scope of the contemporary profession, examine significant projects and the structural conditions behind them, and reveal the debates that such works generated.

Understanding Global Agency

Understanding the global agency of design firms in emerging markets also becomes a way to study different market conditions, modes of production, and architectural trends comparatively and to highlight the shifts that occurred in the profession over the last few decades.

Methodology and Visuals

The use of quantitative methodologies produces a novel and updated narrative on contemporary architecture in emerging markets grounded in quantitative data rather than in preassumptions and purely qualitative interpretations. Richly illustrated, this book is further enhanced by an ample set of maps, graphs, and tables to visualise data better.

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