Demand Prediction in Retail

£69.99

Demand Prediction in Retail

A Practical Guide to Leverage Data and Predictive Analytics

Management of specific areas Purchasing and supply management Sales and marketing Retail and wholesale industries Databases Data mining Expert systems / knowledge-based systems

Authors: Maxime C. Cohen, Paul-Emile Gras, Arthur Pentecoste, Renyu Zhang

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Collection: Springer Series in Supply Chain Management

Language: English

Published by: Springer

Published on: 1st January 2022

Format: LCP-protected ePub

Size: 9 Mb

ISBN: 9783030858551


Overview

From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to predict future demand. The tools and methods presented can be applied to most retail settings, both online and brick-and-mortar, such as fashion, electronics, groceries, and furniture.

Intended Audience

This book is intended to help students in business analytics and data scientists better master how to leverage data for predicting demand in retail applications. It can also be used as a guide for supply chain practitioners who are interested in predicting demand. It enables readers to understand how to leverage data to predict future demand, how to clean and pre-process the data to make it suitable for predictive analytics, what the common caveats are in terms of implementation and how to assess prediction accuracy.

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