Data Mining for Design and Marketing

£72.99

Data Mining for Design and Marketing

Sales and marketing management Sales and marketing Automatic control engineering Data mining Computer science

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Collection: Chapman & Hall/CRC Data Mining and Knowledge Discovery Series

Language: English

Published by: Chapman and Hall/CRC

Published on: 26th January 2009

Format: LCP-protected ePub

ISBN: 9781040171011


Data Mining for Design and Marketing

Shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de

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