Data Literacy

£41.99

Data Literacy

A User′s Guide

Communication studies Media studies: journalism Social research and statistics News media and journalism

Author: David Herzog

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Language: English

Published by: SAGE Publications, Inc

Published on: 29th January 2015

Format: LCP-protected ePub

Size: 4 Mb

ISBN: 9781483378664


A practical, skill-based introduction to data analysis and literacy

We are swimming in a world of data, and this handy guide will keep you afloat while you learn to make sense of it all. In Data Literacy: A User′s Guide, David Herzog, a journalist with a decade of experience using data analysis to transform information into captivating storytelling, introduces students and professionals to the fundamentals of data literacy, a key skill in today’s world. Assuming the reader has no advanced knowledge of data analysis or statistics, this book shows how to create insight from publicly-available data through exercises using simple Excel functions. Extensively illustrated, step-by-step instructions within a concise, yet comprehensive, reference will help readers identify, obtain, evaluate, clean, analyze and visualize data. A concluding chapter introduces more sophisticated data analysis methods and tools including database managers such as Microsoft Access and MySQL and standalone statistical programs such as SPSS, SAS and R.

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