Subject and Focus

This book has Cyberculture and Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies.

Case Study

The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his “cancelling” in his professional life, in addition to the reflections on his relations with the partner companies of his company, Flow Podcast.

Objectives

The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture, also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.