India is one of the largest consumer markets worldwide

with a rapidly expanding middle class in a population of more than I .2 billion people. In recent years, with the influence of many multinational corporations in India, Western and global business values are permitting Indian society and workplace, causing a shift in Indian business management. After the globalization of Indian economy and the attitude of the customers have changed drastically it becomes very difficult for the companies to attract, acquire, satisfy, and retain the customers.

Today’s businesses see the customer as a life partner. Success of the business depends on the customer. Without the customer, the existence and success of the business is very difficult.

It is a great privilege for me to write the book titled Customer Relationship Management practices in selected service sector organizations like Banking, Insurance and Telecommunication. This book covers various aspects of customer relationship management practices followed by both public and private sector organizations in India.

It is my conviction that working together with the academia, business professionals, public and private administrators, researchers, and prospective authors is a baseline to enhance the quality of this book. This book adds value to various stakeholders, as against research for the sake of doing research. It seeks to enhance the boundaries of knowledge and go beyond established frontiers in existing domain areas.

This book is really useful for the practicing managers, professionals, and academicians of various branches of management. It is helpful for anybody hoping to cope in this competitive world. From individuals to heads of large organizations and those in between, need to learn how to become focused in order to be able to reach their strategic objectives.