Customer Centricity in New Product Development

£9.99

Customer Centricity in New Product Development

Radical Customer Orientation as the Key to High-potential Innovations

Occupational and industrial psychology Management and management techniques Project management Business mathematics and systems Sales and marketing Engineering: general

Author: Ute Rademacher

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Collection: essentials

Language: English

Published by: Springer

Published on: 30th October 2023

Format: LCP-protected ePub

ISBN: 9783662676974


Market Challenges

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected.

Solution

Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

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