Introduction to Cross-Cultural Pragmatics

This book provides a cutting-edge introduction to cross-cultural pragmatics, a field encompassing the study of language use across linguacultures.

Relevance and Fields

Cross-Cultural Pragmatics is relevant for a variety of fields, such as pragmatics, applied linguistics, language learning and teaching, translation, intercultural communication, and sociolinguistics.

Authoritative Overview

Written by two leading scholars in the field, this book offers an accessible overview of cross-cultural pragmatics, providing insights into the theory and practice of systematically comparing language use in different cultural contexts.

Framework and Methodology

The authors provide a ground-breaking, language-anchored, strictly empirical and replicable framework applicable for the study of different datatypes and situations. The framework is illustrated with case studies drawn from a variety of linguacultures, such as English, Chinese, Japanese, and German.

Case Studies and Applications

In these case studies, the reader is provided with contrastive analyses of language use in important contexts such as globalised business, politics, and classrooms.

Audience and Importance

This book is essential reading for both academics and students.