Overview

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes.

Key Concepts

It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity.

Conclusion

Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.