Creative Tourism

Creative Tourism is a branch of tourism that offers visitors a creative pursuit (including arts, crafts and cookery workshops), with the opportunity to stay in high quality accommodation, and to connect with local people in a distinctive destination.

Research indicates that people want more time, space and energy, and a greater sense of wellbeing. They are demonstrating a growing desire to connect with each other and feel more in touch with local communities.

Some of this can be achieved through creative tourism as it provides visitors with the opportunity to learn a new skill, provide a sense of achievement and to create a unique souvenir, for example, a painting, crafted object or food product.

This type of break is also more likely to give people a lasting emotional attachment to the destination and will encourage them to recommend and also revisit the destination.

The book provides a research reference and text for university academics, students, researchers and tourism practitioners involved in all aspects of travel and tourism. It will be of special use for those who require an overview of the available literature on tourism in a cultural context.