Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice.

The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge.

Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions.

The Creative Thinking Handbook gets you to think differently by thinking creatively.