Introduction

"Creating Artful Sales" was written after years of watching talented artists and craftspeople sitting behind their work, hoping for a sale.

This book is filled with exercises that help you learn to look at sales differently. You are not trying to talk someone into buying something they don't want, you are talking to your "lookers" to see if and how you can be of service through your art or craft.

The next time you hear "I'm just looking" you can smile and say "That's great!" and start asking the right questions.