Crafting a Successful Small Business

£6.45

Crafting a Successful Small Business

Making, marketing and merchandising

Small businesses and self-employment Advice on careers and achieving success

Author: Joanne Dewberry

Dinosaur mascot

Language: English

Published by: Harriman House

Published on: 30th July 2012

Format: LCP-protected ePub

Size: 160 pages

ISBN: 9781908003430


The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing.

With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers.

In it you will find out:

  • How to turn your hobby into a small business
  • Where to sell your products, both on and offline
  • How to price your products
  • How to develop a unique and recognisable brand
  • Where to start with visual merchandising
  • How to use social media to market your business

This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way.

Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!

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