Covid-19 and International Business

£54.99

Covid-19 and International Business

Change of Era

International relations Business strategy International business Sales and marketing Small businesses and self-employment

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Collection: Routledge Frontiers in the Development of International Business, Management and Marketing

Language: English

Published by: Routledge

Published on: 20th December 2020

Format: LCP-protected ePub

Size: 3 Mb

ISBN: 9781000294637


Introduction

The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international business. It also explores the disrupted operations and responses of businesses as their worldwide interconnectivity has been seriously threatened.

Scope and Content

The book discourses multidirectional aspects of the effects of Covid-19 on international business, ranging from the juxtaposing forces disrupting globalization and installing a change of era through decoupling of technological, production and knowledge flows to its stimulating aspects to the strategic response on business, industry and state level. The book contains thirty chapters that offer a multidimensional interpretation of impacts of Covid-19 on international business theory and practice.

Target Audience

Employing the latest state of knowledge on the topic, the book is aimed at international business audience - scholars, students and managers who need to understand better the nature, scope and scale of the impacts of the pandemic on international business.

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