Courage can shape our lives, as well as the workplace and business outcomes. Willingness and ability to take risks make space for major decisions. And it’s more than something to admire in others: courage can be learned, and this book will teach you.

Building on examples from a 30‑year international career in marketing, coaching, and political activism, Florence Guesnet introduces the pioneering concept of the "courage zone." This shifts courage from unattainable heroism to a competence that can be built with five steps: recognize fear, perceive your heart’s desires, analyze reality, make a decision, and take the step. The book begins by strengthening the reader’s courage as an individual, inspiring a bold mindset and vision, and including hands‑on exercises. The book then goes on to show readers how to carry their courage into organizations and inspire others, addressing questions of governance, strategy, and everyday team encouragement against the backdrop of 21st century demands and typical paralyzing fears.

Current and aspiring leaders in small, medium to large organizations will be empowered to take risks, surmount obstacles, and grab opportunities with this book’s effective tools to build courage in themselves and their teams.