Corporate Strategy

£12.99

Corporate Strategy

A Feminist Perspective

Cultural studies Gender studies, gender groups Business strategy

Author: Angelique Du-Toit

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Collection: Routledge Research in Strategic Management

Language: English

Published by: Routledge

Published on: 27th September 2006

Format: LCP-protected ePub

Size: 287 Kb

ISBN: 9781134214938


Overview

This book takes a fresh look at corporate strategy, exploring it from a feminist perspective. Challenging male-dominated theory, Corporate Strategy looks at unquestioned assumptions held about strategy in practice and academia, including whether women approach strategy differently from men, and if so, how their approach differs?

Discussion

Reviewing the histories of strategy and feminism, the book explores the reasons why so few serious works on strategy have been written by women, and investigates the continued lack of women at senior levels within many organizations. Angélique du Toit draws on postmodern arguments to illustrate the claims made for the necessity of diversity within organizations, and challenges the fact that positions of power, both in society and organizations remain the exclusive right of men. Corporate Strategy argues that if an organization is to survive and succeed in the global economy, it has to pay more than lip service to issues surrounding diversity.

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