Analysis of Business and Financial Performance

An in-depth analysis of the business and financial performance of these marketing cooperatives is made in terms of growth rates in membership, share capital, turnover overheads, profits, financial ratios and their impact on the performance is studied.

The results of the analysis in the form of suggestions/guidelines for successful establishment and running of the cooperative marketing societies are presented.

Production Analysis

As horticulture crops were given a lot of importance during the Eighth plan which has resulted in tremendous increase in production, an in-depth analysis of the present production of fruits and vegetables in India vis-a-vis the world is examined in detail.

Development of Cooperative Marketing Societies

To develop cooperative fruit and vegetable marketing societies as an alternate channel of marketing to prevent exploitation by middlemen, a number of government organisations are coming forward to financially help in establishing and running them.

Hence, the avenues available to get the financial help through various schemes from the organisations like NHB, NCDC and APEDA are also included for the benefit of the cooperative societies.

Case Studies and Educational Use

The case studies presented in the Book and also the analytical tools used will help both the undergraduate and post-graduate students of marketing as a guide in understanding the problems of marketing of perishables and also in carrying out their research work on these aspects.

The Book will also be useful for horticulture and agricultural development departments in different states who are engaged in starting and also running fruit and vegetable marketing cooperatives.