£24.95

Content Strategy

Name: Content Strategy
Price: 24.95 GBP
Availability: InStock
ISBN: 9781457182549

Connecting the dots between business, brand, and benefits

Language: English

Published by: XML Press

Published on: 15th January 2013

Format: LCP-protected ePub

Size: 3 Mb

ISBN: 9781457182549

Introduction to Content Strategy

Why Content Strategy and Why Now

The Value and ROI of Content

Content Under the Hood

Developing a Content Strategy

Glossary, Bibliography, and Index