This book is unique in applying a consumption approach to the study of ethnicity and nationalism, thereby challenging the usual top down approach to nation-formation. Contributors from a variety of disciplines examine the on-going consumption of minority and national cultures by looking at different forms of consumption, including a national lottery, theme parks, museums, cross-cultural handbooks, popular song and audio-visual media. Chapters span diverse parts of Asia - from Korea, Japan and China to Malaysia and Sri Lanka - imparting to the volume a rare comparative quality. It should appeal to anyone interested in Asian Studies, as well as in the sociology and anthropology of culture, nationalism and globalisation.