Introduction

Philanthropic gifts and corporate social responsibility programmes are admirable, but they fall short of driving the change at scale that we desperately need today.

What if you could play a role in turning this around? You can, and you can start right now. It’s about applying a simple set of principles to connect profitable business with social purpose.

This is an easy to read book with a practical roadmap for (re)building trust and creating high-performing, sustainable businesses.