Challenges in Traditional Marketing

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today’s era of 24/7 connectivity.

Exploring Buyer Behavior and Business Response

This book explores tectonic changes in buyer behavior and how businesses are responding to those changes.

Data and Precision in Marketing

It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices.

The Connected Customer and the New Purchase Cycle

The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.