Introduction

This book is written and designed to know the perception and buying behaviour of consumers towards Online Grocery and Frozen Foods so to analyze the challenges while running business and to analyze the effect of these on the success or failure of a business.

This book highlights the scenario of Consumer Perception and Buying Behaviour and its importance in present competitive era.

This book also emphasis on the importance and significance of Consumer Perception and Buying Behaviour in AgriBusiness industries.

Data and Audience

The book is based on primary as well as secondary data and factual information from the various food supermarkets and consumers, etc.

The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area.

Practical Benefits

The book is beneficial both for the students and the entrepreneurs.

The book can help the practicing managers from organized retail segment entering into e-tailing of food and grocery business to formulate appropriate operational plan to increase customer satisfaction.

It will also help the research scholars pursuing research work on similar area to further investigate the problems, pertaining to consumer perception for grocery retailing.